Food Tourism Challenges

Food Tourism Challenges

While food tourism is primarily a rural-based tourist attraction, we also need to discuss examples of urban food tourism. There...
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Case Study: Be More Chill—More than one way to make a hit

Case Study: Be More Chill—More than one way to make a hit

Two years after almost no one went to see this poorly reviewed musical debut in New Jersey, its soundtrack showed...
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Do you really understand your customers and what they want?

Do you really understand your customers and what they want?

Customers always trade product or service features against the price they are prepared to pay. They also look for how...
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The 10-step action plan for redesigning your life starting today

The 10-step action plan for redesigning your life starting today

IT’S EASY TO feel overwhelmed by all the new information and new opportunities you could pursue. To consolidate all the information...
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How to choose the best lifestyle business system for you

How to choose the best lifestyle business system for you

WHAT IF YOU had thousands of fans worldwide looking to you for guidance, information, expertise, or inspiration? How about thousands of...
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How to identify hyperactive buyers

To figure out which customers are hyperactive buyers at the point of sale, I need ...
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The building blocks of a funnel

As I said, I think of sales and building funnels kind of like playing with ...
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How to reverse engineer a successful campaign

Now that you know what to look for in your competitors’ campaigns, I’m going to ...
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Reverse engineering a successful funnel

Before I start to build out any new sales funnel, the first thing I want ...
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How to find your dream customers

With the Secret Formula, you discovered that you must find out who your dream clients ...
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How context influences the process

In the previous chapters, we laid out how stakeholders see CR, how they interpret CR ...
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What stakeholders see and hear

Interested readers already know that there are innumerable ways in which companies enact their commitment ...
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Understanding Today’s Consumer

We are all consumers and our needs and wants are constantly changing. Every year reports ...
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Food Tourism Challenges

While food tourism is primarily a rural-based tourist attraction, we also need to discuss examples ...
Read More

Case Study: Be More Chill—More than one way to make a hit

Two years after almost no one went to see this poorly reviewed musical debut in ...
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Case Study: The Open Heart Project

Susan Piver was a respected teacher of meditation. She had written a New York Times ...
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Case Study: VisionSpring—Selling glasses to people who need them

Each person has a story in his or her head, a narrative used to navigate ...
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Marketing and promoting other people’s products

IF YOU DON’T have a product of your own or don’t want to invest in creating ...
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Setting Up a Credit Card Merchant Account

You’ve finished your store, at least the piece that’s visible to the buyer. Now there’s ...
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Do you really understand your customers and what they want?

Customers always trade product or service features against the price they are prepared to pay ...
Read More

The 10-step action plan for redesigning your life starting today

IT’S EASY TO feel overwhelmed by all the new information and new opportunities you could pursue ...
Read More

How to choose the best lifestyle business system for you

WHAT IF YOU had thousands of fans worldwide looking to you for guidance, information, expertise, or ...
Read More

Collecting attention to build a profitable niche audience

TODAY WE’RE all busy and getting busier. There are more products and more information trying to ...
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Companies Looking For Infrastructure Management

Companies Looking For Infrastructure Management Companies Looking For Infrastructure Management The information technology infrastructure has ...
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Drawing up a detailed business plan

Whether you like it or not you’re going to have to present a case to ...
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